For all you Grand Theft Auto fans, Coke aired a clever ad during
last weekend's Superbowl. (For those of you who don't know
about GTA, it's a Playstation 2 game where you wreck havoc
after yanking people from their cars.)
The Land of the Free. The Home of the Brand.
2 comments:
But again, interestingly enough, the masculinist construction remains the same as the army ads one.
WOW! It is very clever. I am sure Coke totally grabbed the attention of its target audience: obviously guys, gamers, aged between 14 and 35 years old. As a girl who knows about the Grand Theft Auto video game, (and who by the way hates it)I was pretty impressed with the twist and approach Coke used. Coke is not selling violence or evil, but instead it's saying that if you drink coke you become a hero within your community, you can save the world and do good, because that's what the world needs. The main character is very powerful in that sense.
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