Monday, February 5, 2007

Ice cream ad campaign in India

This ad campaign from India, for Kwality Wall's ice cream, has an interesting subtext. The ad surprised me considering the conservative nature of media in that country (and especially in south India).

The photo was taken in Mahabillipuram, south of Chennai (Madras).

2 comments:

Yasmin said...

That is really interesting and surprisingly sexual in its connotations. Oh the joys of globalization!

Alfredo Medellín from Mexico said...

The awkward thing about all these ads, is that they (Capitalists and Marketing agencies) are trying to uniform our way to look beauty, and desire...


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