Cause Related Advertising

Here are some additional readings for cause related advertising if you are interested:

http://www.prwatch.org/node/4965

http://www.brandchannel.com/papers_review.asp?sp_id=1231

Advocacy advertising for biotechnology: the effect of public accountability on corporate trust and attitude toward the ad.

Source: Journal of Advertising

Publication Date: 22-SEP-05

Author: Sinclair, Janas ; Irani, Tracy