culture jamming

You have a mac I have a PC. We are different.As a matter of fact, as carducci explains in his article Culture Jamming: "in postmodern consumer society, brands are said to represent a kind of authenticity; they are part of a consumer's self-identity, indications of a self-appointed claim to a certain position in the social system."
You have a mac, I have a PC...who's better? What's your personality? Who are you? Are you defective? Am I?
Here is an ad in favor of macs that defines who you are. Maybe I should get a mac...after all i am an artist.





Now, if we continue with what Carducci says, culture jamming is the attempt to get at the authentic nature of goods, in order to pass sovereign judgement over them.
You have a mac, I have a PC. But aren't ALL computers doomed to fail us at some point? A computer is a machine, it's electronic pieces put together, and no matter how extraordinary the new technology might be, no matter how revolutionnary, the bottom line is: there is no one perfect computer out there. The truth is ALL will eventually fail us. The jammed ad below tells us that that mac's grandiose turn in technology will probably blow up in your face at your most glorious moment.