Surviving in America 101

Ok so what are we selling here? A bud? Yes, but we are totally making fun of immigrants. This Budwiser ad is showcasing a relationship of power. The message is basically that we can teach any kind of jargon to immigrants and they will beleive you: they are gollible, innocent and naive. You can do whatever you want with them and you are certain to get a good laugh out of it.
It's like french canadian who travel around the world and teach the most horrible curse words to other speaking lauguage cultures, simply because it is funny to hear their pronounciation.

The ad is also saying that Budwiser is an important part of our culture and that's what immigrants should learn about first, in order to survive in the American jungle. Course: Surviving in America 101- how to order a bud.

Don't get me wrong, at the first level, the ad is funny and I laughed, it's when we look deeper that we get a whole new meaning out of it.