Re: A Positive Change?

Here's Dove's "real beauty" website for English Canada. Have a look around.

Here are also:

• The American Dove website
• The French Canadian website
• The "global study" about women's self-esteem - in PDF format

Actually, they only surveyed the following countries : the U.S., Canada, Great Britain, Italy, France, Portugal, Netherlands, Brazil, Argentina and Japan.

This campaign, despite its best efforts at diversity, is quite Eurocentric. And it's clearly aimed at middle-class women (i.e. those who can afford the products).